Do your skin care clients understand the basics of shaving? The following post includes tips that you can share with your customers. At the end of the post you will find a whitepaper of this article you can distribute to your customers.

Odds are, your customers do not describe their daily shaving routine as enjoyable. There are probably a number of very good reasons why.

  • For one, no one probably taught them how to shave properly when they first began.
  • If someone did, it’s possible that they were merely shown, and not actually taught (there is a difference).
  • Also, whoever taught them may not have had it quite right – and suffered similar frustrations.
  • On the other hand, they might just have sensitive skin, or reactions to common shaving products.

The razor can be one’s best friend or worst enemy. Like any other relationship, the one with the razor requires understanding and patience. Here are a few tips for you to share with customers that lessen, if not completely eliminate, shaver distress:

When to shave

It’s best to shave after, or at the end of a shower, when your hair has been wet for at least five minutes. This is because wet hair is softer and easier to cut. With a good razor blade and the right technique, you should have no problems at all. If you have sensitive skin there are a number of products that can make your life a whole lot easier.

How to shave

The most important rule is “Easy Does It”

Hold the razor gently; let the blade do the work. A soft touch goes a long way, giving you a safe, comfortable shave. If you haven’t shaved for a few days, you’ll want to make sure to use a new blade. Also, keep in mind that these days, razors have multiple blades, so let them do their job.

Go with the flow

Most shaving problems are self-inflicted. Caused by rushing, not using enough warm water, or just the wrong technique. It’s best to shave with light downward strokes, along the “grain” – that is, in the same direction as the hair grows – so that you don’t cut the hair too short..

Everything in moderation

Do not over shave. Going over and over the same area on your face or body with a razor can cause the hair to be cut too short, again resulting in ingrown hairs, razor bumps, or skin irritation.

Let it be

Try to avoid stretching your skin when you shave. Even though it sometimes feels easier to do so, the best way to shave is to leave your skin as it is – neutral and relaxed.

It’s electric

If you are prone to skin irritation, razor bumps, or ingrown hairs, be careful with electric shavers. Rotary blades cut hair at different angles and horizontal screen blades cut from side to side. Both are not the ideal situation.

Be kind to your skin

If you do get shaving irritation, it’s really important to let the irritated area heal before you drag your razor over it again, making it worse.

Avoid alcohol

Stay away from after-shave products with high alcohol or perfume content, these can dry out the skin. They can also occasionally cause pigmentation problems on the lower face and neck.

Protection from the sun

Always Use Sunscreen. It’s that simple. Sunscreen helps to prevent hyper-pigmentation, skin cancer and premature aging.

Use the Right Product

With Brave Shave from Brave Soldier, you simply will not find a more luxurious, creamy, and emollient loaded shaving cream. Brave Shave™ naturally moisturizes sensitive skin as it softens facial and body hair allowing for an extraordinarily smooth, close, comfortable shave.

Share This Article with Your Customers

Click here to download the article whitepaper (pdf).